A large German-based financial service provider approached us with the requirement to develop an easy-to-use toolkit to convert PDF forms into freely designable web forms. The desired application should be usable with any PDF forms, support specific validations, offer context-sensitive control for the display of form blocks and integrate seamlessly into an existing system landscape.

The challenge was to convert the high complexity of the application forms into elementary building blocks from which non technical employees can assemble web forms for different target groups with little effort. In doing so, the usability of the web forms from the perspective of the future user had to be taken into account as well as the comparison of the data entered via the forms with an already existing customer database.

For Contiago GmbH we developed a content marketplace, where publishers can rent professional articles for use on company websites. The companies regularly receive new, thematically matching content at a reasonable price, demonstrating professional competence and thereby increasing the traffic on their website.

We redesigned and developed the solution in teamwork with the Contiago marketing department. The import of articles including keywording and subsequent illustration had been implemented as a fully automated process based on XML, JSON or PDF files as well as via web crawler. For the integration of the articles rented in the content shop, we developed plug-ins for the common CMS solutions, a system-independent responsive widget and an universal API. Further elements included the conception and implementation of a flexible subscription model, search mechanisms as well as a reporting of the usage data.

The challenge was to develop a streaming concept for the articles so that access to publisher content could be limited to subscribers. The subscription model should support a wide range of usage scenarios and still be easy to communicate. The marketplace had to be further developed and optimized for two very different user groups – publishers with strict guidelines on content usage and subscribers with small marketing budgets.